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Case studies

Digesting glocal

In the case of the present study, introducing an intercultural way of working unveiled pre-existing dynamics that reproduced the dichotomy of us versus them, notably within gender roles. For this reason, and recognising our own feminine perspective...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jill Jefferis, Brisa Cristina Correa de Araujo, María Luz Moreno
Company: OCEANWISE
November 7, 2017
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Citation

Jefferis, de Araujo and Moreno (2017a, November 07). Digesting glocal. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/digesting-glocal